Table Top Displays

While there are many types of trade show displays available, one of the most versatile and popular types is the table top display. Most companies that have a need for exhibits and displays seem to have at least one of them in their stash of marketing materials. What is it about the table top display that makes them so popular?

Table top displays are available in a variety of sizes, ranging from small "briefcase" models, to larger models that can be used in larger display spaces. Some companies feel that they have a better chance of catching the eye of show visitors, if their trade show display is larger, which in reality, is probably true at least to some extent. If you desire a larger display, while still keeping your cost affordable and set up simple, a large table top display may be what you need. While still designed to sit on top of a table (usually provided by the trade show), some of these larger displays can give you quite a bit of display space, sometimes measuring, for example, 6 feet in length and 3 feet in height.

However, just because you already own larger trades show display, doesn't mean you can't make good use of a smaller one as well... or maybe even several smaller ones. Some companies, when they plan their exhibit, actually make use of a smaller table top display within their larger display. This can be a good strategy to help you plan ahead for shows. For example, if you customarily exhibit in shows geared towards consumers, but also other shows geared towards distributors, you may take your large display to both shows, but have two separate table top displays, each one packed with marketing materials geared towards one of these audiences. This makes it easy to plan for shows, without having to spend extra time unpacking, packing and planning for the show's specific audience. This strategy will save your company a lot of time, while still being an affordable display strategy, because of the table top display's much lower cost.

When you have a large trade show display, you generally need the assistance of a company that specializes in shipping, setting up and taking down these displays. This is because they are large, heavy, and sometimes complicated to assemble. They also represent a sizable financial investment, and most companies feel it's best to leave it to the professionals to handle their displays, because mishandling them could result in needing repairs, which not only are expensive, but could cause your company to miss scheduled exhibits at trade shows. However, employing a company that specializes in the transportation and set up of displays adds yet another cost to your trade show budget. But, transportation and shipping is not a problem with a table top display. Because of their smaller, compact size, many times these are even taken to shows by the person who will be doing the exhibit, in their own car or on the plane. They are lightweight, portable, and durable, which eliminates the expense, effort and worry involved with transporting a large display.

Another expense you can avoid by using a table top display instead of a large display is the cost of storing the display. Many companies choose to store their larger displays at the facility of the company that they employ to ship and set up the display for shows. While this is generally a good practice, it does add yet another expense. The smaller table top displays, being compact, are easily stored at your own facility, along with your other marketing materials, which avoids any added storage facility expenses. Plus, it keeps your small table top display close at hand, making it convenient to take to other events in between scheduled trade shows as well.